Pricing

Pick the tier that fits your roster.

Three plans. AI citation content, schema, citation tracking, and a managed citation campaign — included in every tier. Cancel anytime. One-time $25 onboarding fee on standard plans (waived for the founding 25).

Founding offer & first-deliverable guarantee

Founding 25

25founding spots

Our first 25 customers get founder terms for life.

Founder pricing, locked for life
The $25 onboarding fee, waived
A direct line to River
First read on new features

See the founding program

First-deliverable guarantee

7days to make it right

If the first thing we deliver isn’t right and we can’t fix it within 7 days of your feedback, your first month is refunded in full.

Covers your first paragraph rewrite, blog draft or schema spec — whichever ships first
The 7 days start when you email [email protected] with what’s wrong
Once you’ve accepted it, refunds end — you can still cancel any time

Read the refund policy

Starter

$79/month

Find out whether AI engines cite you, and fix the layer they read you through.

Choose Starter

Audit + monitoring

Weekly audit cadence
Weekly monitoring across 5 AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews)
Per-engine scoreboard — which engines answered your queries, and how many of those answers went to somebody else
6 target queries tracked
Monthly Citation Report PDF with your competitor citation count — how many rivals took an answer slot off you, and on how many queries
AI-crawler access checks (GPTBot, ClaudeBot, PerplexityBot, ChatGPT-User)
Weekly citation digest email (mute it any time)
3 citation tests a day — type any question and watch all 5 engines answer it live

Content + paragraph rewrites

25 paragraph rewrites/month
2 page refreshes/month — we go back and update pages we already published for you
3 customer-initiated blog posts/month
FAQ page (auto-generated)
At-a-Glance page, refreshed quarterly

Schema + technical

WordPress plugin or CMS API install
Full JSON-LD schema suite: Organization, FAQ, Product, HowTo, Review, BreadcrumbList — whichever your pages call for
Brand-facts.json + llms.txt + llms-full.txt + ai.txt deployed
Public brand hub page (toutmark.com/b/your-brand) + sameAs entity links

Citation campaigns

Wikidata identity claim (1 per quarter)
Review responses drafted for Google Business Profile, G2 and Capterra — whichever your industry actually has

Approvals + support

Universal Accept / Edit / Remake / Reject, plus Bulk Accept All
Per-item revert from your dashboard
Support answered within 2 days
Cancel anytime, no annual commitment
Single seat — team seats start on Growth

The job it does: tells you the truth about where you stand, and makes your site readable to the engines.

Growth

$149/month

Everything Starter measures, plus the campaign that goes out and earns the citations.

Start with Growth

Everything in Starter, plus

3 team seats — colleagues get their own login and can approve drafts

Audit + monitoring

Audit every 3 days
Monitoring every 3 days across 5 AI engines
Per-engine scoreboard — which engines answered your queries, and how many of those answers went to somebody else
8 target queries tracked
Bi-weekly Citation Report with your competitor citation count
6 citation tests a day

Content + paragraph rewrites

75 paragraph rewrites/month
6 page refreshes/month
8 customer-initiated blog posts/month
FAQ page (auto + evolved from the questions AI engines already answer without you)
+1 comparison or education page per quarter
At-a-Glance page, refreshed monthly

Schema + technical

Schema + at-a-glance injected through your CMS
Comparison and education pages published to your own domain

Citation campaigns

Journalist questions — up to 2 a month: only ones your spokesperson is genuinely well placed to answer, and often none. Counted when we send you the question, not when you answer it
Reddit answers — up to 5 reply drafts/week (we read 3 subreddits every day for questions you can answer; you post from your own account, where your industry allows it)
G2 / Capterra setup support + review-response queue
Wikidata identity + 2 monthly fact-claim edits, linked from your schema (sameAs entity links)
Spokesperson Attestation flow for HARO

Support

Support answered within 24 hours
Cancel anytime, no annual commitment

The job it does: goes and earns citations — press, Reddit, reviews, comparison pages — instead of only measuring them.

Scale

$229/month

Stop optimising for yourself. Start taking answer slots off competitors you can name.

Choose Scale

Everything in Growth, plus

Competitors named, query by query — not just how many rivals took an answer slot off you, but which ones, on which questions, in the report and on your dashboard. Every plan is measured the same way; this is the plan that tells you who
Per-engine diagnosis — the pages that took the answers you missed, engine by engine, and which of your queries each engine missed. The engines agree on barely a tenth of what they cite, so one blended score hides where you are actually losing
Reddit answers aimed at the engine that is losing you — the same weekly drafts, pointed at the questions a community-led engine is answering with someone else’s thread rather than spread evenly across your list
How you are cited, not just whether — your position in each answer and the tone of the mention, graded on every reading
6 team seats
Regulated Industry mode — included at no upcharge, and available on no other plan

Audit + monitoring

Daily audit cadence
Daily monitoring across 5 AI engines
12 target queries tracked
Weekly Citation Report, naming the competitors who won each answer
9 citation tests a day

Content + paragraph rewrites

200 paragraph rewrites/month
15 page refreshes/month
16 customer-initiated blog posts/month
FAQ page (auto + evolved from the questions AI engines already answer without you)
+1 comparison or education page per month
At-a-Glance page, refreshed bi-weekly

Schema + technical

Full schema suite, emitted for whatever your pages call for

Citation campaigns

Journalist questions — no monthly cap. Every question that clears our fit bar reaches your spokesperson; Growth stops at 2 a month. Same high bar either way, and they write the answer in their own words — we never write one for them
Reddit answers — up to 10 reply drafts/week (3 subreddits read daily; you post from your own account, where your industry allows it)
Wikidata identity + 5 monthly fact-claim edits

Compliance + support

Layer-2 compliance review on every customer-facing draft
Compliance Queue + CCO magic-link approval (regulated)
Securities preview-and-accept gate (regulated)
7-year audit retention on regulated accounts
Support answered within 4 hours — and anything needing River jumps his queue
Cancel anytime, no annual commitment

The job it does: turns the question from “are we cited?” into “who is being cited instead, and on what?” — and answers it by name, every week.

Not sure where to start? Most agencies and in-house teams begin with Growth — and you can move tiers any time (upgrades apply immediately, downgrades at the end of your billing period).

Feature-by-feature comparison

Every feature, every tier. Pick the row you care about most.

	Starter $79/mo	Growth $149/mo	Scale $229/mo
Audit + monitoring
Citation monitoring	Weekly	Every 3 days	Daily
Citation Report PDF	Monthly	Bi-weekly	Weekly
Competitor citation count (how many rivals took an answer slot off you, and on how many queries)	✓	✓	✓
Competitors named, query by query (which rivals, on which questions — in the report and on your dashboard)	—	—	✓
Per-engine scoreboard (how many answers each engine gave you, and how many went elsewhere)	✓	✓	✓
Per-engine diagnosis (which pages took the answers you missed, and on which of your queries)	—	—	✓
Reddit answers aimed at the losing engine (same weekly quota, pointed at the questions an engine is giving to someone else)	—	—	✓
Citations graded for position + tone (how many of your citations have been graded)	✓	✓	✓
The grades themselves (where you land in the answer, and how the engine describes you)	—	—	✓
On-demand citation tests (type any question, watch all 5 engines answer it live)	3 / day	6 / day	9 / day
AI-crawler access checks (GPTBot, ClaudeBot, PerplexityBot)	✓	✓	✓
5 AI engines monitored (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews)	✓	✓	✓
Target queries tracked	6	8	12
Weekly citation digest email	✓	✓	✓
Delivery calendar (what we ship you, week by week)	✓	✓	✓
Content + paragraph rewrites
Monthly paragraph rewrites	25	75	200
Customer-initiated blog posts/mo	3	8	16
Page refreshes/mo (we update pages we already published — corrected figures, rolled-over years, new sections)	2	6	15
FAQ page	Auto	+ evolved from AI-engine gaps	+ evolved from AI-engine gaps
Comparison & decision framework page (rankings format if your authority justifies)	—	✓ (1/quarter)	✓ (1/month, non-regulated)
Industry Education page (regulated)	✓	✓	✓
At-a-Glance page (visible to all visitors, structured for AI citation)	Quarterly	Monthly	Bi-weekly
Schema + technical
Install path	CMS plugin / API	CMS plugin / API	CMS plugin / API
Schema suite (Organization, FAQ, Product, HowTo, Review, BreadcrumbList — whichever your pages call for)	✓	✓	✓
Brand-facts.json + llms.txt + llms-full.txt + ai.txt	✓	✓	✓
Public brand hub + sameAs entity links (Wikidata, socials)	✓	✓	✓
Citation campaigns
Journalist questions routed to your spokesperson (counted when we send you the question, not when you answer it)	—	Up to 2 / month	No monthly cap
Off-menu-ask review approval gate (a review that asks for something always waits for you)	✓	✓	✓
Reddit answer drafts/week (3 subreddits read daily; you post from your own account; where your industry allows it)	—	up to 5	up to 10
Wikidata identity claims/mo	1/quarter	2	5
Review responses drafted (Google Business Profile, G2, Capterra — whichever your industry has)	✓	✓	✓
Compliance + auto-approve modes
Universal Accept / Edit / Remake / Reject	✓	✓	✓
Bulk Accept All in dashboard	✓	✓	✓
Spokesperson Attestation	—	✓	✓
Full-auto-approve mode (opt-in)	✓	✓	✓
Securities preview-and-accept gate	—	—	✓ (regulated)
Regulated Industry mode (Layer-2 compliance review on every draft, CCO approval, 7-year retention — it cannot run on a lower plan, and a regulated account cannot move off Scale)	—	—	✓ included, no upcharge
Compliance Queue + CCO approval	—	—	✓ (regulated)
Support
Support answered in	2 days	24 hours	4 hours
Team seats (each gets their own login; the owner doesn't use one)	—	3	6
Raised to River (the off-menu ones)	Inside the same window	Inside the same window	Jumps his queue
Cancel anytime (no annual commitment)	✓	✓	✓

What’s explicitly not included

We say what we don’t do, so there are no surprises.

White-label or reseller-resold dashboards (Live Phase omission — will revisit later)
A public API or webhooks — on any plan. Toutmark is a managed service; there is no self-serve API.
Strategy or onboarding calls bundled into any plan — everything is async + self-serve, no calls included at any tier
Podcast pitch drafts (removed from all plans)
Google Merchant Center setup or syndication
Posting on customer’s own social accounts — we draft, customer pastes (hard rule)
Direct competitor comparisons in any drafts (regulated: zero comparisons; non-regulated: fact-verified only)

Pricing FAQ

Common questions

For non-pricing questions, see the main FAQ.

Can I upgrade or downgrade anytime?

Yes. Upgrade is prorated and effective immediately. Downgrade takes effect at the end of your current billing period. FTC click-to-cancel applies — one-click cancel from your dashboard, no phone call required.

What happens to founder pricing if you raise prices later?

Locked in. If you signed up at $79 and we later raise Starter to $99, you stay at $79 as long as your subscription stays active. Move between tiers and the lock travels with you (you pay the new tier’s founder rate, not the public rate).

Do regulated industries pay more?

No. Regulated Industry mode is included on the Scale tier ($229/mo) at no upcharge for the first 2–3 regulated customers — that’s how we prove the workflow. Future evaluation may add a $200–500/mo securities-specific add-on once the workflow is proven; existing regulated customers stay on their current rate per the founder lock.

Is there a free trial?

Yes for founding members — 14-day free trial on signup, billing starts on day 15. Plus the free AI citation audit at toutmark.com/audit lets you see exactly what we’d work on before you ever pay.

Are there setup or onboarding fees?

There's a one-time $25 onboarding fee on standard plans. It covers the extra setup work we do in your first week to get your site up to standard — schema deployment verification, brand-voice tuning, and the first round of paragraph rewrites. Founding-cohort customers (first 25) have this waived.

What about annual billing?

Annual billing comes with a 10% discount. Set up from billing settings inside your dashboard after signup — not surfaced on the signup form because most founding customers prefer month-to-month for the first 90 days.

Multi-client discounts for agencies?

Per-client billing — flat. Each client site you manage = one Toutmark subscription on whichever tier that client needs. No bulk-discount complexity. The Growth and Scale tiers are sized so a 10-client agency can afford to put each client on whatever tier matches their actual needs.

What’s your refund policy?

First-deliverable satisfaction guarantee. If your first paragraph rewrite, first blog draft, or first schema spec is unsatisfactory and we can't fix it within 7 days, full refund of your first month — but you must email [email protected] describing the problem to qualify. After the first deliverable is accepted, no refunds. Cancel any time and keep service through the end of the current period. Full terms in our Refund Policy.

Run a free audit before you pick a tier.

See exactly what AI engines say about your brand today — the audit pinpoints which features matter most for your situation.

Run free audit → Talk to us first